Britney Spears wants you to wear her underwear.
The International pop icon announced on Wednesday via Twitter that she’s getting into the lingerie and sleepwear apparel business. The singer tweeted:
— Britney Spears (@britneyspears) July 23, 2014
The Intimate Britney Spears, with retail partner CHANGE Lingerie, a leading company in lingerie with over 180 stores worldwide. The collection will launch in the U.S. on September 9th, 2014 at an exclusive event in New York City, with an appearance by miss Britney herself, and will be available for sale at intimatebritneyspears.com on Sept. 26, 2014 in Europe and Canada. Fans can also sign up for the brand’s emails “for exclusive access to the collection, a behind the scenes experience and updates” on the e-commerce launch.
Britney Spears is one of the most provocative artists to enter the music scene in the last two decades, reaching icon status for some of the most seductive performances in history, blazing a trail for modern day female empowerment. A front runner in entertainment selling nearly 100 million records worldwide, Spears is bringing her vision of luxurious sleepwear to life with playful pieces for every woman to feel beautiful. After selling out world tours and entertaining fans night after night, Spears continues her message of confidence and poise with ten romantic lines with The Intimate.
The Intimate Britney Spears offers feminine lingerie sets, vintage inspired bustiers and kimonos, as well as relaxed lounge wear such as jersey camisoles, shorts and sweats. The collection also features detailed shoulder straps and stunning embellishments, in addition to crochet edges, satin ribbons, and lace trim.
Every woman should feel confident and beautiful in everything she puts on. My vision for The Intimate Britney Spears is to create pieces that are sexy, luxurious, and comfortable at the same time. I am excited to introduce this collection because I feel that we accomplished exactly that,” said Spears.
The Intimate Britney Spears collection exudes sensual luxury and surpasses competitors with A-J cup sizing, allowing the perfect fit for almost every body type. Products are affordably priced from $17-$79 and will additionally be sold online at barenecessities.com and boutique retailers throughout the United States and Canada.
“We are thrilled to build a global intimate apparel brand with Britney that will offer affordable luxury for every woman. With our expertise in quality and sizing, and Britney’s vision for the collection, we are confident there is something for everyone to love,” said Claus Walther Jensen, CEO and founder of Change of Scandinavia A/S.
For more information, follow @intimatebritney on Twitter.
What are you most excited to see in The New Intimate Britney Spears line?